Webflow vs Figma Sites: A full comparison for fintech teams

What Figma Sites can actually do today

Figma Sites delivers on its core promise: you can now publish a website directly from your Figma designs. This is genuinely exciting for designers who want to streamline their workflow.

The platform offers several compelling features:

• Direct publishing from your Figma workspace
• Component-based design system
• Responsive layouts across different breakpoints
• Basic interactive elements like hover effects
• Simple scroll interactions

For small projects like internal tools or personal portfolios, this capability represents a significant step forward. Design teams can now go from mockup to live site without the traditional handoff process.

Design & Prototyping

The design workflow is a critical consideration for fintech websites where both brand precision and user experience directly impact customer trust and conversion rates.

Figma Sites extends Figma's powerful design capabilities into the web publishing domain, creating a seamless transition from design to live site. This integration is particularly appealing for design-driven teams that want to maintain fidelity between mockups and final implementation.

Webflow takes a different approach, merging design and development into a visual interface that outputs production-ready code. This approach gives designers direct control over the final output while maintaining web standards.

Figma Sites:

• Uses your existing Figma designs with no translation required
• Maintains component systems and design tokens from your design files
• Allows instant design updates with immediate publishing
• Leverages Figma's auto-layout and constraints for responsive behavior

Webflow:

• Provides a visual CSS/HTML editor that mirrors production output
• Offers precise control over design implementation and interactions
• Features comprehensive responsive design tools with breakpoint control
• Includes designer-friendly panels for styling without coding

For fintech companies with established design systems in Figma, Sites offers the advantage of maintaining a single source of truth. However, if your priority is production-quality code with exact control over implementation details, Webflow's design-to-development approach provides more granular control over the final product.

Where Figma Sites breaks down

The excitement dims considerably when you look beneath the surface. While visually impressive, Figma Sites has fundamental limitations that make it problematic for professional websites, especially in fintech where standards are higher.

A visual layout with broken semantics

First impressions of Figma Sites are positive until you inspect the underlying code. The HTML structure reveals concerning issues that go beyond cosmetic problems.

The most glaring issue is the lack of semantic HTML. Everything is rendered as a generic <div> or <span> element—even headings and navigation elements. There is no proper use of semantic tags like <nav>, <section>, or even basic heading tags like <h1>.

This matters significantly because semantic structure helps browsers, search engines and assistive technologies understand your content. Without it, your site becomes fundamentally less accessible and harder to index.

Links present another problem. Some are proper <a> tags, while others are just divs with JavaScript event handlers. When you add background styling, components that should be semantic links transform into divs with attributes like role="link" and tabindex="0".

For users relying on screen readers, this creates genuine accessibility issues. Many text elements include unnecessary aria-labels, causing screen readers to announce the same content twice.

In the fintech industry, where accessibility isn't just good practice but often a regulatory requirement, these limitations become serious obstacles.

Figma Sites:

• Uses generic <div> and <span> elements for all content
• Lacks proper semantic HTML structure
• Inconsistent implementation of link elements
• Creates accessibility issues with improper ARIA usage

Webflow:

• Produces clean, semantic HTML markup
• Proper use of heading tags, navigation elements and sections
• Consistent implementation of accessible interactive elements
• Supports accessible design patterns out of the box

SEO limitations

Visibility in search is crucial for most websites. Unfortunately, Figma Sites has fundamental flaws that impact SEO performance.

The non-semantic HTML structure makes it difficult for search engines to properly crawl and understand your content. Combined with heavy reliance on inline styles and JavaScript for basic functionality, this creates pages that are visually appealing but problematic for search engines to parse.

Even simple interactions like hover effects are implemented through JavaScript rather than CSS, impacting both performance and crawlability.

By contrast, Webflow gives designers and developers complete control over HTML tags, content hierarchy, attributes and metadata. It was built with SEO in mind, allowing you to create pages optimized for both human visitors and search algorithms.

Figma Sites:

• Non-semantic HTML hurts crawlability
• Heavy use of inline styles and JavaScript
• Limited control over meta tags and structured data
• Basic SEO controls with limited customization

Webflow:

• Full control over HTML tags and structure
• Clean code that search engines can easily parse
• Complete management of meta tags and SEO attributes
• Advanced features like 301 redirects and sitemap control

Content management system

Perhaps the most significant limitation of Figma Sites today is the complete absence of a CMS. While Figma has announced plans to add content management features, there is currently no way to dynamically manage content.

For fintech companies, this is a critical shortcoming. Most financial technology websites need to manage various types of content:

• Blog articles and educational resources
• Product documentation
• Feature descriptions
• Legal and compliance pages
• Job listings and team profiles

Without a CMS, content must either be hardcoded into each page or manually updated across the site. This quickly becomes unsustainable for growing companies with evolving content needs.

Webflow's established CMS offers proven functionality with reference fields, collection lists, dynamic pages and inline editing. This allows content teams to update information without touching the design or structure of the site.

Figma Sites:

• No CMS functionality currently available
• Content must be hardcoded into designs
• No dynamic content capabilities
• Content updates require designer intervention

Webflow:

• Robust built-in CMS with collections and references
• Dynamic content that updates across multiple pages
• Client-friendly content editing interface
• Granular user permissions for content management

Interactive capabilities

While Figma Sites offers basic interaction options like hover states and scroll-to functionality, it lacks the robust interactive capabilities needed for sophisticated user experiences.

Modern fintech websites often require:

• Product tours and onboarding flows
• Interactive calculators and tools
• Complex navigation patterns
• Conditional content display
• Progressive disclosure mechanisms

Webflow provides comprehensive animation and interaction capabilities with timeline control, multiple triggers and conditional logic. These features are essential for creating intuitive experiences that guide users through complex financial concepts and products.

Figma Sites:

• Basic hover and click interactions
• Limited scroll effects
• No conditional logic for interactions
• Interactions based on Figma's prototyping features

Webflow:

• Advanced animation timeline
• Multiple trigger options (click, hover, scroll, load)
• Conditional interactions based on user behavior
• Fine control over timing, easing and animation properties

Custom Code capabilities

For fintech websites, integrations with third-party services, custom functionality and specialized tracking are often essential. The ability to incorporate custom code is therefore a critical consideration when choosing a platform.

Figma Sites currently offers limited options for extending functionality beyond what is available in the visual interface. This constraint can be particularly challenging for fintech companies that require custom calculators, integrations with financial APIs, or specialized tracking implementations.

Webflow, on the other hand, provides extensive options for incorporating custom code at both the site and page levels, allowing developers to implement specialized functionality while still leveraging the platform's visual design capabilities.

Figma Sites:

• Limited ability to inject custom scripts
• Minimal options for custom functionality
• Few integration possibilities with external services
• Basic embedding capabilities for third-party widgets

Webflow:

• Full support for custom code at site and page levels
• Advanced embedding options for third-party services
• Custom code integration with Webflow's native interactions
• Support for popular tag management solutions

For fintech companies that need specialized functionality—like mortgage calculators, investment projections, or real-time pricing tools—Webflow's flexibility with custom code provides a significant advantage over Figma Sites' current limitations.

Performance and hosting considerations

Website performance is particularly important for fintech companies where user trust and engagement directly impact conversion rates.

Figma Sites:

• Hosted on Figma's infrastructure
• Limited information on performance optimization
• Basic image handling without advanced optimization
• No control over caching or delivery optimization

Webflow:

• Enterprise-grade hosting with global CDN
• Automatic asset optimization
• Performance monitoring tools built-in
• Scalable infrastructure for high-traffic sites

Pricing and scalability

Cost considerations are important when choosing a platform for your fintech website.

Figma Sites:

• Currently in beta with final pricing model not yet announced
• Likely to follow Figma's per-editor pricing structure
• Best value for teams already using Figma for design

Webflow:

• Structured pricing based on site complexity and features
• Separate plans for sites with or without CMS
• Team collaboration features available on higher tiers
• Clear upgrade paths as your site grows

Choosing the right tool for your fintech website

Based on current capabilities, the choice between Figma Sites and Webflow depends on your specific needs and priorities.

Figma Sites is suitable for:

• Internal tools that do not require public accessibility
• Small microsites with limited functionality
• Designers who prioritize workflow efficiency over technical optimization
• Simple, static landing pages with minimal content updates

Webflow remains the better choice for:

• SEO-focused websites that need to rank well in search
• Products that must meet accessibility standards and compliance requirements
• Teams with rapidly scaling content needs
• Marketing departments that require fine-grained control over structure and data

The verdict: promising but not quite there

Figma Sites represents an impressive step forward in design-to-web workflows. It offers speed, visual fidelit and a designer-friendly approach that will undoubtedly improve with time.

However, for fintech companies building professional, public-facing websites, Webflow still provides the reliability, technical quality and content management capabilities required for success. The combination of semantic code, robust SEO capabilities and a mature CMS make it the more practical choice for serious digital products.

While Figma Sites will likely continue to evolve and address many of these limitations, fintech companies need solutions that work today, not promises of future functionality.

Looking for a fintech site that performs?

If you are looking to build a fintech website that performs well, scales with your business and meets the high standards of the financial industry, Webflow remains the more capable platform.

Let me help you build a fintech site that combines visual excellence with technical quality.

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