From outdated WordPress site to enterprise-ready in 8 weeks

• User interface design
• Webflow development
• Custom product visuals
• Brand design update

“I especially appreciated how Patrick grasped our industry, company value, and offerings. The design, structure, and depth, from product images to graphics, are just perfect!!”

Jyoti Mishra
Marketing Lead at Smarteeva
43% Faster
Page loading time on mobile
Live in 8 Weeks
Full process from kickoff to launch
OLD Homepage
New Homepage

Helping a market leader build a website that matches their position.

Smarteeva leads its category and powers over 30% of all FDA MDR submissions worldwide. Their buyers research for months before they contact sales, but the old WordPress site gave them little to work with. It looked outdated, it made a complex product difficult to understand, and it brought in no inbound leads. We rebuilt it into a fast, modern site that explains the product clearly, supports a long buying cycle, and reflects Smarteeva's position in the market.
Read the full story
Read the full story
Industry
Compliance SaaS for medtech
Target audience
Enterprise medical device manufacturers
Market share
Handles 30% of FDA MDR submissions worldwide
Painpoints
Slow, unstructured WordPress site
Complex product, hard to explain
Website generated no inbound leads
Before
After
What we built

A fast, modern Webflow site built for credibility in a regulated market. It makes a complex product easy to understand, supports a long buying cycle, and is finally built to attract and convert inbound.

-> Full redesign and migration off WordPress
-> Structure built around the buyer's journey
-> Conversion and book-a-call flows
-> Custom visuals that explain the product
-> Resource and case study hub
-> SEO and content foundation

The design leap, now they look the part

Smarteeva already leads its category. The old site didn't show it. The redesign closes that gap: a premium, credible look that signals authority on first impression, so the brand finally matches the product.

A premium, credible first impression
Visual authority that matches their market position
Looks like the leader they already are
"The design, structure, and depth, from product images to graphics, are just perfect"

Product made clear through visuals

A complex product is hard to sell if buyers can't grasp it. Custom visuals and diagrams break it down, so prospects understand the value without a demo.

Custom visuals that explain a complex product
Turns dense capability into a clear story
Helps buyers self-qualify before a call

Built for a long, research-heavy buying cycle

Structured so a cautious buyer can find answers fast and take the next step. Clear navigation, contextual resources, and case studies that do the convincing during a nine-month evaluation.

Resources and case studies easy to navigate
Clear paths to book a call at every stage
Content built to qualify, not just inform
I especially appreciated how Patrick grasped our industry, company value, and offerings; every design detail was spot on.

Everything came together beautifully. If I had to pick just one page, it would be the Smarteeva Orchestra Platform page. The design, structure, and depth, from product images to graphics, are just perfect!!
Jyoti Mishra
Marketing Lead at Smarteeva

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Profile image Estee
Estee - CMO at Skytree
"Patrick is an exceptionally versatile webflow designer and developer. Highly recommend his expertise for designing and building in webflow!"
Profile image Thalia
Thalia - Marketing Lead at Altura.io
“Since our new website we can put a new campaign page live within 2 hours instead of 2 days”
Martijn - Founder MarkerToMarket
"Patrick thinks ahead, challenges assumptions, and always looks at one thing: how do we make this better for the end user?"